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The refine keywords tool, which has been in beta since 2020, helps you to filter by specific attributes related to the keywords. For example, if you had keywords related to dry skin, you could refine by skin type, symptom, condition, branded vs non branded terms, and more.
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The search terms reports in Google Ads and Microsoft Advertising show you the actual queries that have triggered your ads to show and get clicked on. It can help you to identify your top-performing keywords, new keywords to add to your list, and negative keywords too. With this information, you can make granular adjustments to improve your CTR, Quality Scores, and ROI.
This can be helpful for getting blog post and social media ideas for your niche market, forming audience personas, or getting keyword ideas to feed into other tools in this list. If you click on the context button, it will show you Google search results for that keyword within that subreddit. You can also export the list.
You can then filter by URL where you can first see how effective your keyword targeting is. From there, you can plug the other queries into a keyword research tool to see whether you should incorporate them into your post. For example, here are the top queries for our post on how to do keyword research for SEO and PPC:
On the flip side, you can identify keywords that have low volume and competition but are growing in popularity. You can then target and rank for those keywords now to accumulate traffic, backlinks, and authority ahead of time.
Keyword Tool uses Google autocomplete (which uses search behavior and data) to generate long-tail keyword suggestions for any term. Google autocomplete typically only gives you about five suggestions, but this tool shows you the hundreds of suggestions available. It will prepend and append the term with words and prepositions, and you can find suggestions specific to Google, YouTube, Bing, Amazon, eBay, Play Store, Instagram (Instagram SEO is a thing!), and Twitter.
Growthbar provides the standard information you can expect from an SEO platform: keyword suggestions with monthly search volume, cost per click, difficulty scores, rank tracking, and site analyses with domain authority, keywords, backlinks, and even Facebook and Google Ads. Platform subscribers get a free chrome extension that provides this data as you search.
The best part about Growthbar is that it will also create content outlines for you, including keywords to target, title, introduction, headings, word counts, images, links, and more. AI in marketing is a wonderful thing!
Similar to the content ideation tools above, Ubersuggest allows you to filter keyword suggestions by comparison, question, and preposition variations. And similar to the premium tools below, it offers the core keyword, SERP, and site analysis data as well as project creation.
Semrush is often referred to as the gold standard for premium keyword research platforms (although ahrefs is catching up!). It offers over 40 tools and reports to help you with not only keyword research, but also content marketing, social media management, local seo, listing management, marketing analysis, PR, and more.
This bar is a single metric that takes into account first page competition, monthly search volume, and commercial intent. In other words, whether or not that search query is a good overall choice. The larger the bar, the better the keyword.
Hey Brian, Keywords Everywhere just became a paid chrome extension. Is there a substitute that is free. I simply want to see how many searches per month for a keyword if I check a keyword on google. Very simple.
While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research.
Keyword research helps you find which keywords are best to target and provides valuable insight into the queries that your target audience is actually searching on Google. The insight that you can get into these actual search terms can help inform content strategy as well as your larger marketing strategy.
People use keywords to find solutions when conducting research online. So if your content is successful in getting in front of our audience as they conduct searches, you stand to gain more traffic. Therefore, you should be targeting those searches.
Google ranks content for relevance. This is where the concept of search intent comes in. Your content will only rank for a keyword if it meets the searchers' needs. In addition, your content must be the best resource out there for the query. After all, why would Google rank your content higher if it provides less value than other content that exists on the web?
Google will provide more weight to sources it deems authoritative. That means you must do all you can to become an authoritative source by enriching your site with helpful, information content and promoting that content to earn social signals and backlinks. If you're not seen as authoritative in the space, or if a keyword's SERPs are loaded with heavy sources you can't compete with (like Forbes or The Mayo Clinic), you have a lower chance of ranking unless your content is exceptional.
I'm going to lay out a keyword research process you can follow to help you come up with a list of terms you should be targeting. That way, you'll be able to establish and execute a strong keyword strategy that helps you get found for the search terms you actually care about.
To kick off this process, think about the topics you want to rank for in terms of generic buckets. You'll come up with about 5-10 topic buckets you think are important to your business, and then you'll use those topic buckets to help come up with some specific keywords later in the process.
See those numbers in parentheses to the right of each keyword? That's their monthly search volume. This data allows you to gauge how important these topics are to your audience, and how many different sub-topics you might need to create content on to be successful with that keyword. To learn more about these sub-topics, we move on to step 2 ...
Now that you have a few topic buckets you want to focus on, it's time to identify some keywords that fall into those buckets. These are keyword phrases you think are important to rank for in the SERPs (search engine results pages) because your target customer is probably conducting searches for those specific terms.
And so on and so on. The point of this step isn't to come up with your final list of keyword phrases. You just want to end up with a brain dump of phrases you think potential customers might use to search for content related to that particular topic bucket. We'll narrow the lists down later in the process so you don't have something too unwieldy.
Although more and more keywords are getting encrypted by Google every day, another smart way to come up with keyword ideas is to figure out which keywords your website is already getting found for. To do this, you'll need website analytics software like Google Analytics or HubSpot's Sources report, available in the Traffic Analytics tool. Drill down into your website's traffic sources, and sift through your organic search traffic bucket to identify the keywords people are using to arrive at your site.
Here at HubSpot, we use the Search Insights Report in this part of the process. This template is designed to help you do the same and bucket your keywords into topic clusters, analyze MSV, and inform your editorial calendar and strategy.
Like I said in the previous section, user intent is now one of the most pivotal factors in your ability to rank well on search engines like Google. Today, it's more important that your web page addresses the problem a searcher intended to solve than simply carries the keyword the searcher used. So, how does this affect the keyword research you do?
It's easy to take keywords for face value, and unfortunately, keywords can have many different meanings beneath the surface. Because the intent behind a search is so important to your ranking potential, you need to be extra-careful about how you interpret the keywords you target.
Let's say, for example, you're researching the keyword "how to start a blog" for an article you want to create. "Blog" can mean a blog post or the blog website itself, and what a searcher's intent is behind that keyword will influence the direction of your article. Does the searcher want to learn how to start an individual blog post? Or do they want to know how to actually launch a website domain for the purposes of blogging? If your content strategy is only targeting people interested in the latter, you'll need to make sure of the keyword's intent before committing to it.
To verify what a user's intent is in a keyword, it's a good idea to simply enter this keyword into a search engine yourself, and see what types of results come up. Make sure the type of content Google is closely related to what you'd intend to create for the keyword.
If you're struggling to think of more keywords people might be searching about a specific topic, take a look at the related search terms that appear when you plug in a keyword into Google. When you type in your phrase and scroll to the bottom of Google's results, you'll notice some suggestions for searches related to your original input. These keywords can spark ideas for other keywords you may want to take into consideration.
Keyword research and SEO tools can help you come up with more keyword ideas based on exact match keywords and phrase match keywords based on the ideas you've generated up to this point. Some of the most popular ones include:
Or perhaps you're just looking at a list of terms that is way too unwieldy, and you have to narrow it down somehow ... Google Trends can help you determine which terms are trending upward, and are therefore worth more of your focus.
Monthly search volume is the number of times a search query or keyword is entered into search engines each monthly. Tools like searchvolume.io or Google Trends can help you find out the most searched keywords over related keyword clusters for free.